Position: Senior Manager/ Director Marketing: SaaS | Edutech
Location: Remote
Compensation: up to $120-$130K + 8-12% Bonus (Paid 2x/Yr: H1, H2) + Stock Options
Client:
CourseKey builds software to improve student engagement and outcomes enabling more than 200 campuses and institutions to uplevel compliance, retention, and efficiency. Our platform is used by students, instructors, and administrators daily. CourseKey is a venture-backed company launched in 2016 and has raised ~$20 million to date. We are thrilled to have you apply to be part of our rapidly growing remote team!
The Role
We are seeking a dynamic and experienced Sr. Marketing Manager/Director of Marketing. The Sr. Marketing Manager/Director will be a hands-on leader who will oversee one or more direct reports. To be successful in this role, you will have broad marketing experience with expertise in lead generation (enterprise & SMB/MM), content creation, events management, effective marketing campaigns, marketing tech stack, video, design, and other areas of general marketing experience. You will implement best practices and procedures while building a team that scales all while ensuring that we are cultivating and driving campaigns targeted towards high value customers.
ROLE-SPECIFIC ABILITIES
Demand Generation:
- Develop and implement demand generation strategies and campaigns
- Optimize the lead nurturing process to improve conversion rates, reduce churn, and increase customer lifetime value
- Own events playbook & management, including maintaining events calendar and registrations, managing pre- and post- event marketing, coordinating booths, collaborating with the team to ensure timely speaker session submissions
- Attend industry events and conferences to build relationships and promote the company
Sales Enablement and Partnership:
- Build and manage account-based marketing campaigns that align with our overall strategy
- Collaborate closely with sales to support targeted account-based marketing to accelerate engagement and velocity metrics through the sales funnel.
Content:
- Understand & Capture the “voice of customer” to incorporate into all things CourseKey
- Research, write, and copy-edit weekly SEO optimized blog articles in the appropriate style, voice, and tone
- Research and write sales/marketing content, including ebooks, infographics, whitepapers, video scripts, webinars, and one sheets.
- Collaborate with the CRO on building, maintaining, and executing the content calendar
Digital Marketing:
- Support social media presence leveraging our brand voice, building brand awareness, and growing our audience base across Facebook, LinkedIn, X, TikTok and Instagram
- Prepare and execute email campaigns and nurturing streams to generate leads and customer loyalty
- Prepare and maintain CRM mailing lists for marketing campaigns
- Email planning, list pulls, segmentation, email development, scheduling and deployment, A/B testing, post-campaign analysis, and performance reporting
Strategy, Leadership, Data & Collaboration
- Collaborate internally and externally to support campaigns/initiatives, including key messaging and design requirements
- Hires, leads, mentors, and cultivates a high-impact, high performing team.
- Effectively use data to inform future decisions (for example: executing a win/loss analysis to inform decision making)
- Provide support of HubSpot CRM/data quality efforts
- Collaborate with marketing, sales, and success partners to conceptualize, build, and maintain email programs that fulfill customer needs and business objectives
- Interface with customers to capture the “voice of customer”
- Strategic Thinking & Planning – Lead annual and quarterly marketing planning and budgeting with CRO
EXPERIENCE & EDUCATION
What you’ll bring:
- Bachelor’s Degree
- 5+ years building, running, and managing full-funnel B2B technology marketing campaigns. Prefer Start-Up through Mid-market experience
- A successful track record of having managed, mentored and coached marketing teams
- Ability to prioritize projects that will have the biggest impact for the Company.
- Detail oriented and data and metrics minded.
- Exceptional written, verbal, and interpersonal communication skills
- Excellent organizational skills and attention to detail
- You have an appetite to stay knowledgeable about content trends and best practices
- You thrive in fast-paced environments and have a track record for successfully managing multiple projects at once without missing deadlines
- An ability to excel in a distributed work environment
- Experience building, testing, and managing email campaigns within HubSpot is a plus
What you can expect from us:
- $120K- ~$130K Base + Bonus 8-12% (paid H1 & H2) + stock options.
- Competitive benefits including: Medical, Dental and Vision.
- Flexible work schedules and a remote-first team.
- Unlimited PTO
ABOUT T SQUARED
Top-Line Talent | Elevated | Accelerated
T Squared provides organizations with high caliber sales, marketing, product and operations professionals through their elevated search | accelerated on-demand talent acquisition| high impact sourcing solutions. The firm was founded in 2009 with headquarters in Denver, CO. For more information, visit www.tsquaredgroup.com.