Position: Associate Brand Manager
Location: Lakewood, CO
Compensation: $87K – $100K DOE + 10%bonus
Client:
The Bagel Brands is the parent company for your favorite breakfast brands, Einstein Bros., Bruegger’s, Noah’s NY and Manhattan Bagels. Led by Chief Executive Officer, José Dueñas, Bagel Brands is headquartered in Denver, Colorado serving 1,100+ domestic locations and 16,000+ employees. Our inclusive brands bring a fresh start to our guests every morning through strong customer service and our innovative menu. We’re proud to serve our local communities in our bakeries and through our catering orders.
Bruegger’s Bagels: proudly serving since 1983 | Manhattan Bagels: proudly serving since 1987
Noah’s NY Bagels: proudly serving since 1989 |Einstein Bros. Bagels: proudly serving since 1995
The Role
We are looking for an energetic go-getter to fill the role of Associate Brand Manager. This position is responsible for supporting the Director of Brand Marketing and overall Brand Marketing Team in developing and executing a data-driven, omni-channel marketing strategy and leading the strategy and execution for select sales channels. Some examples of such activities include sales channel strategy development, competitive analysis, industry research, consumer surveys, owned, earned, & paid initiative tracking, and campaign performance reporting.
ROLE-SPECIFIC ABILITIES
The Associate Brand Manager should:
- Assess the vitality and opportunities of a sales channel, develop short and long-term strategies for growth, calibrate KPIs to track performance, and gain alignment around a cross-functional execution plan.
- Support the Brand Marketing Team in securing YoY sales growth identifying insights supported by data and helping to lead execution in a way that optimizes resources to maximize incrementality.
- Access, gather, and consolidate data & insights gathered from business analytic systems to support Brand Marketing Team with pre-promo-post reporting.
- Partner with the Menu Marketing and Innovation team on the execution of menu deployments such as core menu updates and LTO initiatives to maximize sales in an omni-channel environment.
- Partner with Digital Marketing teams and channel owners to gather and consolidate KPIs in support of brand or omni-channel initiatives.
- Ensure a consistent external brand image & reputation through displaying a high-attention to detail across all guest-facing creative during the proofing process.
- Support the Brand Team by maintaining brand marketing budgets & budgetary reporting.
- Demonstrate literacy around all brand menu elements including menu offerings, merchandise architecture, digital menu variations, products, SKUS, operational procedures, waste, etc. to be a knowledgeable resource to internal & operational teams.
- Showcase a customer service mentality and provide support to field operators, franchisees, and cross-functional teams.
- Develop relationships across the organization, including the marketing, cross-functional, and operations teams.
- Exhibit strong organizational skills and the ability to keep track of, and execute, many projects, activities, and requests at one time.
- Display comfort with technology and willingness to learn new tools.
- Possess excellent time management skills.
- Operate in a fast-paced environment with tight timelines and exhibit flexibility when needed as new initiatives or insights arise
PERSONALITY & LEADERSHIP TRAITS
Cultural Fit:
- Personal fit with the Company’s culture—we’re in a support center role, we operate in a way that gives our Field Leadership world class support so they can deliver an incredible and consistent guest experience. This comes through:
- Passion for our brands
- Supporting one another
- Bias for accuracy, timeliness, and transparency
- Operates with an ownership and accountability mentality, with a balanced perspective on risks and returns.
- Embraces learning opportunities and is looking to grow & develop within the hospitality or marketing industry.
Communication:
- Ability to communicate with clarity within a business environment
- Ability to clearly and confidently present (verbal and written) key learnings and metrics, whether that be by phone, email, virtual presentation, or in-person.
- Communicate perspectives and insights backed by data, obversion, and/or research.
EDUCATION – TRAINING – EXPERIENCE
Required:
- Bachelor’s in business and/or marketing (or marketing related studies);
- Minimum 2 years of cumulative, progressive, applicable work experience
- Prior experience in marketing or sales, preferably in restaurant or hospitality
- Proficient in Microsoft Office, including Teams, Word, Excel, and PowerPoint
- Potentially up to 10% travel
The duties of this position may change from time to time. The Company reserve the right to add or delete duties and responsibilities at the discretion of the Company or its managers. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.
Bagel Brands are proud to be Equal Opportunity Employers of Minorities, Women, Protected Veterans, and individuals with Disabilities and do not discriminate based on gender identity or sexual orientation.
ABOUT T SQUARED
Top-Line Talent
T Squared provides organizations with high caliber sales, marketing and general management professionals on a national retained search, interim staffing and pipeline management basis. The firm was founded in 2009 with headquarters in Denver, CO. For more information, visit www.tsquaredgroup.com.